Artwork to come
Ethiopia · Guji · around 2,000 m
Brief · A vintage mid-century travel postcard illustration. Style: printed like cheap vintage four-colour lithography, with a COARSE VISIBLE HALFTONE DOT SCREEN across the entire image. Fine stipple and engraved tonal detail underneath the screen, but no bold black outlines, no woodcut, no photorealism, no 3D, no gloss. Palette: warm cream-sand #f0d8c0 plus one blue — dusty teal #90c0c0 with slate #607878. Composition: the subject sits in the RIGHT THIRD; the left two-thirds is nearly empty. Low horizon. Scene: a shaded coffee garden on a steep hillside, mixed forest overhead, unruly untended rows of coffee running away downhill, mist sitting in the valley below. Mood: early, quiet, unmanaged, nothing in straight lines. No people. No text, no lettering anywhere. 3:2 landscape, full bleed.
Guji Landrace
September 2026 · Reserving now · about $22 for 250 g
“The plant where it is actually from, and nobody selected it.”
Why this lot
If you are going to start again, start at the beginning. Not rhetorically — literally. Every arabica plant in every cup you have ever had traces back to Ethiopia, and the coffee growing in the Guji highlands was never selected by anybody. No breeding programme, no research station, no catalogue number. It is just what grows there, and it has been growing there longer than the idea of coffee as a crop.
The trade calls it “landrace” or, less honestly, “heirloom” — a word that suggests somebody curated it. Nobody did. That is the whole appeal. You get a genetic muddle in a single bag, which is why two lots from villages an hour apart can taste like different species.
We have written about the plant itself over in The Lineup, and about what happens to it before the roast in the Guide. This is the drinking version.
- Variety
- Guji Landrace
- Origin
- Ethiopia · Guji · around 2,000 m
- Process
- Washed
- Roast
- Light — filter, not espresso
- In this drop
- 40 bags. That is the whole run.
- Brew it as
- V60, and give it the full bloom
The fine print
Forty bags because forty is what we can buy, roast and ship without cutting a corner or sitting on stock. When they are gone we will not restock — October is a different coffee, and this one will have been a moment rather than a product line.
Reserving costs nothing and commits you to nothing. No card, no deposit. You are telling us you want one so we know what to buy, which is the only reason the run can be this small.
Out past the break
tohold a bag
Nothing to pay, and nothing is charged today. We’ll email you when Drop 001 opens, and you get first refusal on a bag.